Words are words. Depending on one's level of imagination, words may paint pictures. Emotions are associated with emotions because of these pictures. A word said to one person may not be the same as with another one. How would you determine its impact and how could you control it.

Fortunately (or unfortunately), a computer program was developed to assess the impact of a body of text with respect to a pre-assigned category. Learn more about it here in Patent Storm.

Link: System and method for determining and controlling the impact of text - US Patent 7136877